Art Direction / Brand Development / Broadcast Package
M3, also known as MMM or Much More Music, was a new channel specifically aimed at engaging the older alumni of the Much Music era. It sought to connect with those who had good memories of the iconic brand, providing a nostalgic and curated media experience tailored to this demographic.
Logo Exploration
I aimed to infuse a sense of playfulness by cleverly incorporating the repetition of three "M"s into the channel's identity.
