Lady Gaga Born This Way

Art Direction / Concept Frame / Motion Design

I recently had the excellent opportunity to be involved in the Lady Gaga interview for CTV's eTalk Special. The project was incredibly enjoyable, and despite the time constraints, collaborating with Lady Gaga’s team was truly remarkable.

 
 

The concept frame was carefully crafted with Lady Gaga's new song and her iconic fashion elements as the central inspiration. Each element was envisioned to be born within an abstract womb-like underwater setting, perfectly encapsulating the essence of her title "Born This Way."

Concept Frames

 

Lowerthird

 

Final Videos