Art Direction / Brand Development / Broadcast Package / Motion Design
This was a substantial work to modernize all components of BNN. It was crucial for Show ID to establish a distinct and cohesive vision for various graphic elements. Additionally, the graphics must possess the flexibility to be swiftly modified, given the dynamic nature of business news, which constantly evolves with an abundance of information.
All of the videos were captured personally by me as I navigated the bustling streets of Toronto on Canon Mark 5D with 75mm and 24mm lenses. (Except for the breathtaking Vancouver helicopter shot actually originates from surplus footage obtained during the previous Olympic) Mix of different cities were very important on these videos as DE & I of all Canadian cities.
