Black History Month

Art Direction, Typography & Motion

This project comprised two components. Initially, we focused on animating the website. Subsequently, we were tasked with promptly developing the artistic direction for a sequence of interviews featuring black business owners. While the on-site tasks were largely accomplished, the interviews required completion and readiness within a week. Additionally, they had to be formatted as templates for numerous forthcoming interviews. Opting for a 2D montage approach, I aimed to streamline the creation process and uphold the genuine essence of each individual's narrative.

 

Concept & Reference

 

The handscript was drawn using the iPad Procreate and then animated within After Effects, enhanced with a subtle grit texture for a more visual effect.

Typography & Motion

 

Final animation on site

 

Final Videos

 

Credit